Product Description
Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you’ll learn how to plan, implement and operate a successful e-commerce site – from selecting the right software through fulfilling orders.
The expert author starts by helping you plan the customer experience and design an effective, easy access interface. You then progress to cutting-edge programming techniques and robust server configuration. Next, you’ll master site marketing, customer service, order processing, warehousing and shipping. Along the way are plenty of real-world examples of Web sites to explore so you can learn what to do – and what not to do. Using this book as a tutorial and a reference, you’ll learn how to:
-Create a custom business model for success.
-Select the software, hardware and hosting service that will best meet your needs.
-Master outsourcing, building traffic, order processing and fulfillment.
-Choose the type of site that will fit your needs by reviewing current examples of brochureware sites, online stores, subscriptions sites, cyber malls and more.
-Choose the right vendors and consultants to get the job done – and learn how to manage their work effectively.
-Build a web site that stands out form the rest.
-Keep your customers happy with easy access, prompt delivery, good customer service and continuous enhancement of site quality and content.
Business owners, Web entrepreneurs and everyone who’s involved with setting up and rolling out an e-commerce site will find answers to their business and technical questions in this all-in-one handbook!
The Complete E-Commerce Book:Design, Build & Maintain a Successful Web-based Business
This book was a pretty big disappointment and obviously written before the Net bubble burst. I am very surprised by all the 5-star reviews here… makes one go hmmm…
First, the book is out of date already. Published in the beginning of 2000 means it was written in 1999 and it shows. Many of the links are dead, or the businesses have changed their focus or been taken over by someone else. The recommendations are for the time when venture capital was plenty and business plans were optional. Those days are over…
Second, this book is geared to a millionaire who has big bucks to blow. There is information on servers and RAID redudancy that is too detailed for the non-techie and too shallow for the tech savvy. I doubt many people starting up an e-business today are looking to spend close to a million. They are looking for a “guerilla” style e-commerce book to get up and running under a few thousand dollars. And, yes, it can be done! I guess I’ll have to write that book if no one else does.
Third, this book is poorly edited with incorrect subject/verb agreement and accept/except style grammatical confusion. Unfortunately I have come to expect poor editing in programming books, but c’mon, this is a book written for a general audience without coding… get a decent editor!
I do give this book one star over the minimum because it does contain some good material but it is not worth buying. Find it in a library or bookstore to copy the useful information as it is not useful as a reference or worth a close read.
Rating: 2 / 5
The Complete E-commerce Book is the best intro to going into e-commerce I’ve seen yet. It explains in understandable terms the complexities of starting your own website. I am a technical person who has experience with servers yet Janice Reynolds’ book put many loose bits and pieces together so I understood them better. I was finally able to write a hadware and software checklist to build my own web server. If anyone has tried to get educated in e-business by going to Microsoft, Sun, IBM, etc. websites, you only see the marketing gobbyldegook that tells you little or nothing about how their products can specifically put you in business. Ms. Reynolds’ book puts all the hardware and software into perspective. AND… if you can’t do the technical thing, she tells you how to use Internet storefront vendors that will do the same thing for your business. This is my e-commerce reference from now on. Buy it!
Rating: 5 / 5
Excellent book! I consult in the area of Internet/Technology start-up development and marketing from the heart of Silicon Valley for clients world wide and read this well written book to glean a deeper insight into the internal workings from a deeper technology perspective (for the nuts and bolts), than what I am usually exposed to and was very pleased by both the material coverage and presentation. I simply do not have much time to read but I took the time to read this important book over a few nights as it directly relates to being successful on the net. Few books I have read have had more direct impact on my overall understanding of a topic.
Unlike most books in this particular space that I have skimmed/read, this book is not dry or long-winded. The coverage length of each topic is in relation to its importance and is wide enough to give you the connections between the subtopics to make sense of e-commerce. I have spent many hours looking for a book that covered this topic without taking either the “Dummy” or “Idiot” attitude on the low-end or the boring academic text on the high-end.
This book exceeded my expectations and I would suggest it to industry professional and first-time netrepreneur alike. In my opinion, this is the “Best of Breed” book and plan on suggesting its reading in an intern program I am leading at a well-known Silicon Valley business school. If I could only have one book on the topic of e-commerce – this would be it. Good work!
Rating: 5 / 5
If you have any thoughts of starting your own Web-based Business, this is the book for you. It will guide you from start to finish with an amazing amount of valuable information on every page. Whether you consider yourself an expert or an absolute beginner, you will learn all there is to know about E-Commerce. The text, graphics and layout are clear and concise. There is no doubt this book will become a trusted companion for many a Web-site entrepreneur.
Rating: 5 / 5
Many people are still making money online using the techniques put forward in this book. This kind of comprehensive approach helped us to weather the dot.com crisis. I highly recommend this excellent guide to anyone who is interested in doing business on the web. A terrific reference and idea-generator!
Rating: 5 / 5