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E-commerce issues that are specific to nonprofit organizations, such as using the Internet for fundraising and building lasting relationships with potential donors, are addressed in this guide. Practical techniques for building online shopping malls, conducting online charity auctions, selling goods and services, and creating online communities are offered. Handling payments, fulfilling orders, establishing customer service and privacy policies, and marketing a nonprofit Web site are also covered. Sidebar interviews, reviews of relevant Web sites, technical and online writing advice, and a glossary of commonly used e-commerce terms add value to this useful guide.

The Nonprofit Organization’s Guide to E-Commerce