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E-Business and E-Commerce Management: Strategy, Implementation and Practice (5th Edition)

E-Business and E-Commerce Management: Strategy, Implementation and Practice (5th Edition)

51fg87ODl4L. SL160 E Business and E Commerce Management: Strategy, Implementation and Practice (5th Edition)

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing a

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October 12th, 2011 | Tags: , , , , , , | Category: eCommerce | Leave a comment
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Affiliate Program Management: An Hour a Day

Affiliate Program Management: An Hour a Day

51z8Smf%2B2CL. SL160 Affiliate Program Management: An Hour a Day

Affiliate marketing is hot; here’s how to get your program goingNearly every retailer in the Internet Retailers’ Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate mark

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September 18th, 2011 | Tags: , , , | Category: Internet Marketing | Leave a comment
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Beginners E-Commerce Management and Social Networking

Beginners E-Commerce Management and Social Networking

512GG09GWGL. SL160 Beginners E Commerce Management and Social Networking

This book provides invaluable information on how to create, manage, and socially network your small e-commerce, etsy, ebay, or other business effectively. Read more on how to create your own social media marketing campaigns, as well as manage them without effecting your bottom line.This book provides invaluable information on how to create, manage, and socially network your small e-commerce, etsy, ebay, or other business effectively. Read more on how to create your own social media marketing cam

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July 30th, 2011 | Tags: , , , , | Category: eCommerce | Leave a comment
 
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