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E-Business and E-Commerce Management: Strategy, Implementation and Practice (5th Edition)

E-Business and E-Commerce Management: Strategy, Implementation and Practice (5th Edition)

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This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing a

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The Complete Idiot’s Guide to Starting a Home-Based Business (2nd Edition)

The Complete Idiot’s Guide to Starting a Home-Based Business (2nd Edition)

51ZUmZIB6wL. SL160  The Complete Idiots Guide to Starting a Home Based Business (2nd Edition)

In this age of corporate take over after corporate take over, job security isn’t something that people take for granted anymore. In fact, more and more people are deciding that it’s just as risky to stay with a company than to strike out on their own. With The Complete Idiot’s Guide to Starting a Business at Home, Second Edition you get expert, savvy advice on how to make that leap into a home-based startup with ease. This book contains information on launching your business online and how ecomm

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Social commerce: Quand le e-commerce rencontre le Web d’aujourd’hui (French Edition)

Social commerce: Quand le e-commerce rencontre le Web d’aujourd’hui (French Edition)

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Ce livre est l’histoire d’une rencontre, celle du monde du e-commerce et de celui du Web. Jusqu’à présent, les deux mondes se côtoyaient sans vraiment se rencontrer. Les entreprises du Web s’occupaient de Web, les entreprises e-commerce de e-commerce. De même pour les entrepreneurs eux-mêmes : les entrepreneurs du e-commerce venaient plutôt du monde du commerce, ceux du Web, du monde du Web. Ces derniers mois, pourtant, des nouveaux services comme Groupon, Blippy, ou Ping, sont appar

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