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eBusiness & eCommerce: Managing the Digital Value Chain

eBusiness & eCommerce: Managing the Digital Value Chain

41KzNovC2SL. SL160  eBusiness & eCommerce: Managing the Digital Value Chain

This textbook focuses on the members of the digital value chain for eBusiness and eCommerce and dedicates a separate chapter to each of them: eProducts and eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer relationship management. In addition to business models and business webs, digital procurement and marketing processes such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relations

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Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty

Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty

513%2BvQRaMJL. SL160  Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty

  • ISBN13: 9780814410721
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In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marke

Rating: 5 Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty (out of 15 reviews)

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DigiMarketing: The Essential Guide to New Media and Digital Marketing

DigiMarketing: The Essential Guide to New Media and Digital Marketing

51TX4UGOhQL. SL160  DigiMarketing: The Essential Guide to New Media and Digital Marketing

  • ISBN13: 9780470822319
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“We are all DigiMarketers now – or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman’s book-shelf.”
—Miles Young, Chairman, Ogilvy & Mather Asia Pacific “The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market

Rating: 5 DigiMarketing: The Essential Guide to New Media and Digital Marketing (out of 9 reviews)

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Click Here to Order: Stories of the World’s Most Successful Internet Marketing Entrepreneurs

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  • ISBN13: 9781600371738
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While the general public is familiar with the larger Internet companies such as Yahoo!, Google, eBay and Amazon, very few are aware that small business is thriving online like never before, especially in the realm of information products. Click Here creates an entertaining and instructive narrative that provides an in-depth look at the unintentionally underground movement known as Infoproduct marketing, and the people who have profited and succeeded in the industry.

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