Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
- ISBN13: 9780137081097
- Condition: New
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“With the rapid change for marketers and businesses, knowing the right thing to do is a must. It’s do or die. Marketing in the Moment gives the reader the right tools to win and now!” –Jeffrey Hayzlett, Chief Marketing Officer of Kodak, author of The Mirror Test “The online marketing world is changing fast, and nobody knows for sure what’s coming next. This book can help you be better prepared for the changes that are already afoot.” –Tony Hsieh, CEO of Zappos, author of Del
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(out of 27 reviews)
List Price: $ 24.99
Price: $ 14.15
Review by Charles Ashbacher for Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
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If you have even the slightest knowledge of modern communications, then a list of the capability of the latest generations of handheld devices, including the iPhone, iPad and Blackberry will leave you in awe. Unfortunately, if you are a businessperson and you are not leveraging that capability to improve your business, then you should also be experiencing some terror. The rapid advance of what is often (and somewhat inappropriately) referred to as social media has created enormous opportunities for businesses and organizations to dramatically increase the speed and content of their communication with customers.
Web 3.0 is a broad term used to describe a wide spectrum of communication channels that can be considered the latest iteration. Fortunately, it is not necessary to have been an effective user of Web 2.0 in order to begin the process of implementing Web 3.0. This is not to say that it is easy, just possible.
Tasner does an excellent job in making sure the word “Practical” in the subtitle is an accurate description. Some technical expertise is of course necessary to have a complete understanding, but nothing at the level of the techno-nerd is needed. There are many tools available under the Web 3.0 umbrella and Tasner not only describes them, he also explains how they can be applied in an ultra-modern business model. Making it possible for you to use them.
Many of your competitors are most certainly already using at least some of the applications in the Web 3.0 world. Your choice in this matter is simple, either use them or face the increased likelihood that your organization will be brushed aside. Tasner’s advice will help you avoid the ultimate in brush-offs.
Review by Damian Konopka for Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
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Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First I just want to thank the Internet Marketer who’s email linked me to Michael Tasner’s landing page for this Clockwork-Orange-eye-opening read (yes, like toothpicks in the eye–you just have to keep reading…it’s that good. No Beethoven, though).
I turned down more pages than not in this quick, well-laid-out-and-organized book that can honestly and absolutely claim to be a Web 3.0 book. So many others are advertised as such but it’s the same ol’ technology they’re talking about. Not here.
I subscribe to and skim through more than 500 daily RSS feeds and thought I knew everything on it’s way down the tech pipeline. Difference is, Tasner is a bit of a visionary, but one who uses sound evidence and personal examples to back up his claims.
I definitely recommend reading this book at least twice. The first time through, it’s a bit breathtaking (i.e., exciting, not overwhelming) when the author starts discussing hot topics quickly emerging today like microblogging over blogging and his highly informative chapter on the booming mobile industry and how to take advantage of it.
Only a few hours after finishing this book, I had already implemented several of Tasner’s strategies that, as of today, two weeks later, have ALL paid off for the minimal time and effort with a) more Twitter & other Social Media site followers, b) my email subscription list has increased %175 on average per week.
I also want to say how personable and helpful the author has been to me, answering emails, offering encouragement, giving out bonuses for pre-ordering, etc.
Michael Tasner, I have learned, is an everyday “Nice Guy” who happens to be a marketing prodigy with a lightning-quick mind, years and years of creative and financial success, and author of the best web marketing book of the year, hands down.
Review by The Marketing Guy Who Drives Sales for Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
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This book does a great job covering the vast array of Web 3.0 technologies out there and will certainly give the novice many new tools to investigate further to analyze whether or not they make sense in any particular marketing plan.
The problem is, so much is covered without any sense of prioritizing that it reads like a laundry list of all possible tools without really describing which ones are most effective for given types of companies. The author does not really tell us which ones are waning and which ones are rising. Developing open source apps to give away, participating in virtual communities, using Twitter, sending text messages and so on and so on. The author doesn’t provide a sense of which tactics are most applicable in a given situation and as such it comes across like a long list of technologies in which no person or company could possibly participate in all. The phrase ‘spaghetti being thrown against the wall to see what sticks’ comes to mind.
This is a very good book to learn what technologies are out there but it could be stronger in its prioritization of which ones are most effective for any particular target audience profile. If you are already using leading-edge social media technologies then you will already be familiar with (or at least heard of) most ideas covered in this book. I would recommend it to people new to the space or those who are engaging in some Web 3.0 technologies but want to learn what others are out there so they can investigate them on their own.
~~Review by the author of the e-book, “How to Build and Manage Your Brand (in sickness and in health).”
Review by M. Buehl for Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
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I’m not completely clueless when it comes to web marketing/social networking/blogging etc. but there was a lot I needed to learn and actually implement.
I LOVE how easy to use this book is! The table of contents is VERY detailed so it’s easy to skim over and find exactly what you’re looking for. I don’t have a lot of extra time to read through fluff and stuff I already know..there is NO fluff in this book, it gets to the point. And as mentioned, the table of contents is super user friendly. You can easily find what you’re looking for and skip over what you already know or don’t need to.
And, this book shows you EXACTLY how to implement, it’s not just a ‘what’, but really is a ‘how’. (so refreshing to see that!) Simple icons are consistent throughout the book including one for “checklist” and “to do”.
I was impressed with this very practical, easy to use guide!
Review by D. Greenbaum for Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
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I really enjoyed this book!
As an entrepreneur and social media junky, I found Tasner’s advice right on the mark. While most of it applies to larger operations, the small business owner can still find quite a bit of value in the book. The format really helps. The author does a bit of self-agrandizing (what marketing person doesn’t), lays out how he used a particular piece of Web 3.0 technology and then gives an action plan along with some real world implementations of the projects.
The book provides a broad overview of what he defines as the Web 3.0 landscape . Much less emphasis is placed on Twitter and Facebook (thanks), but too much emphasis was put on virtual worlds such as Second Life. In between, he includes technologies that will help not just with your marketing efforts, but with practically infrastructure. For example, instead of saying “use cell phones to market to customers, he explains how to use SMS and MMS to reach your customers and suggests vendors that will help you do so. If you don’t know what SMS or MMS is, this book is probably going to be over your head. To understand his concepts, you need basic understanding of tech terms.
For the experienced technology or marketing person, must of the information will seem obvious and old news. However, reading the book sparked some great ideas on how my business and organizations can use technology more effectively. The best audience for this book is the business owner that does a little bit of everything and wants to work strategically with the marketing and IT department to leverage technology resources to give their business a competitive advantage.
This book is a short read and a great survey of all the technology out there that can help your business.