Comment posted Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site (2nd Edition) Reviews by R. Blythe.
Review by R. Blythe for Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site (2nd Edition)
Rating: 
I have just finished reading the book Search Engine Marketing Inc. from IBM Press and have to say it was one of those page-turners that I just couldn’t put down.
Mike Moran and Bill Hunt walk you through a well-grounded methodology in approaching SEM (search engine marketing). They begin with an up-to-date introduction to the fundamentals: of how search engines have evolved, how search marketing works, and how searchers and site visitors really think when they’re trying to find information. Then they walk you through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. The authors systematically address every issue you’re likely to encounter, from enforcing search-engine friendly content standards through hiring consultants.
There are no black-hat or grey-hat tricks here. In fact, the book throughout points out the easy traps you might be tempted to fall into and explains why you should steer clear.
I whole-heartedly recommend this read.
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