Product Description
Offering both real-world and theoretical perspectives, this book features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Market Mechanisms. Products and Services. Market Research and Advertisement. Company-Centric. Exchanges and Collaboration. E-Government, B2E. M-Commerce. Infrastructure and Application Developments. Privacy, Legal and Security. Payments and Order Fulfillment. Strategy, Going global, and Internet Communities. For anyone interested in e-commerce. Ideal for busy executives.
I am using this book in my Masters of Info Systems class this semester and I have to say it is one of the worst text books I’ve ever read for a class. The topics go back and forth, often picking up an earlier topic in later chapters when they could have been easily included in the same chapter, and key concepts are discussed before they’ve been formally introduced.
All in all it’s pretty wordy and confusing without need to be.
Rating: 1 / 5
This book did nothing to enhance my knowledge of E-Commerce. The terms used in this book are not terms that are commonly used. The authors should not be writing textbooks or instructional guides. The illustrations and diagrams did nothing to help the reader understand the material. The diagrams were literally a joke used just to fill up space. I quickly got tired of being given a short definition and told it will be discussed later. The book doesn’t flow and leaves the reader frustrated. The authors use of E-Commerce terminology was too often bogged down in clichéd rhetoric. Don’t use this book to gain knowledge about E-Commerce you’ll find yourself falling asleep and rereading sentences way too often.
Rating: 1 / 5