Internet Marketing (NetEffect Series)
- ISBN13: 9780130336286
- Condition: USED – Very Good
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Providing plenty of guidance and tons of examples from the Internet, this book does not just “talk about” Internet marketing—it shows what to do and how to do it! A combination of plain language and careful details create a presentation that anyone—including Internet novices and the technologically challenged—can understand. Chapter topics cover doing business on the Internet; types of businesses and sites; creating and building an Internet presence; positioning, audience, and goals
Rating: 
(out of 3 reviews)
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Review by George Papazoglou for Internet Marketing (NetEffect Series)
Rating:
I believe this book is far too optimistic when it comes down to Internet marketing. The Internet evolves at blazing speeds and business owners have to constantly optimize their strategies with every new technological phenomenon appearing and invading our “marketing reality”.
For instance, I could not extract any fruitful information regarding “traffic building” and some of the suggestions were effectively outdated. Emphasis should be put on Link Popularity; a critical factor that’s directly tied to the success of every online business (see an example: profitsmachine.com).
Conclusively, it’s a well-written book, cohesive and those who are starting out their online ventures, should give it a go; the investment is analogous to the knowledge given and well worth it.
Review by Kristina Davis for Internet Marketing (NetEffect Series)
Rating:
“Internet Marketing” is extremely easy to read, and easy to follow. This book’s take on marketing is a must for every professional out there. What makes the difference between a successful person and a someone who wants to be, is the ability to market themselves online and off. Barbara Cox and Bill Koelzer walk you through the process completely, and with real-world examples and helpful tips that actually work. Working with professionals everyday, I am always asked questions about how to drive more traffic to their web site, how to market their site more efficiently, and how to maximize the effects of that traffic. After seeing all the helpful hints this book has to give, I know what to tell them… Read this book! This book can double your income and make you a successful business professional in no time. It points out the obvious marketing tips and gently guides you in the direction of success. I highly recommend “Internet Marketing” for any business professional.
Review by Geoffrey C. Snippe for Internet Marketing (NetEffect Series)
Rating:
Maybe a nice book for people who never heard of the phenomenon Internet.
However, for people who want to use it in a real business situation might become somewhat disappointed. There is no strategic implication to be found anywhere in the book and it talks about the subjects in a superficial way. For a more practical book (though it can never be practical enough for me) Dave Chaffey’s Internet Marketing book is my best second bet.