DigiMarketing: The Essential Guide to New Media and Digital Marketing
- ISBN13: 9780470822319
- Condition: New
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
“We are all DigiMarketers now – or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman’s book-shelf.”
—Miles Young, Chairman, Ogilvy & Mather Asia Pacific “The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market
Rating: 
(out of 9 reviews)
List Price: $ 38.00
Price: $ 21.11
Click Here to Order: Stories of the World’s Most Successful Internet Marketing Entrepreneurs
- ISBN13: 9781600371738
- Condition: New
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
While the general public is familiar with the larger Internet companies such as Yahoo!, Google, eBay and Amazon, very few are aware that small business is thriving online like never before, especially in the realm of information products. Click Here creates an entertaining and instructive narrative that provides an in-depth look at the unintentionally underground movement known as Infoproduct marketing, and the people who have profited and succeeded in the industry.
Rating: 
(out of 32 reviews)
List Price: $ 17.95
Price: $ 6.49
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Review by Ha Ngoc Linh for DigiMarketing: The Essential Guide to New Media and Digital Marketing
Rating:
I have been looking for this kind of book for years. The term “digimarketing” immediately caught my attention. I have to thank the authors for taking the courage to write this easy-to-be-obsolete book. Wertime and Fenwick did a very good job in making all the techincal stuff become so easy to understand to most marketing managers who don’t have deep technical savvy. I also love the beauty of how this book is organized. Yet what I like most is the last part of the book where you are guided to bring everything to a step-by-step implementing plan.
It is no doubt that “digimarketing” is increasingly important versus traditional marketing. It is now already “mainstream” as emphasized by the authors. Those marketing professionals who do not pay enough attention to digimarketing will soon find left far behind. And for small business owner like me, this book is extremely helpful. It captures in a very friendly manner everything that I had to read and consolidate from a dozen of other books on the similar topic. I will start implementing what I read right now! Strongly recommended!
Review by Michele M. Lester for DigiMarketing: The Essential Guide to New Media and Digital Marketing
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Just finished reading DigiMarketing. I found it to be a terrific read –
interesting, informative, and well-organized. The examples and
DigiMarketing best practices were very useful. It’s the kind of stuff that
I can refer to when I do my next digital campaign. I also liked the
digital marketing planning framework that was covered in the third section
of the book. That was also very helpful and informative. As a small
business owner, I need this kind of practical information. I hope the
authors will be publishing updated versions of this book in future years.
Review by James P. Reinnoldt for DigiMarketing: The Essential Guide to New Media and Digital Marketing
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DigiMarketing: The Essential Guide to New Media and Digital Marketing
Great book. Highly recommended. Really captures many of the most important trends and technologies that are shaping electronic commerce. I have seen many of these same issues, trends and cases in other publications and books but DigiMarketing brings them all together in a highly educational manner. This is a MUST READ book for anyone who wants to stay ahead of these crucial trends
Review by Oscar Fabra for DigiMarketing: The Essential Guide to New Media and Digital Marketing
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This book is amazing. It is very informative and well written. The best about it is the way it explains the whole marketing landscape and future trends. As somebody said “We are all digimarketers now, or we should be”. It is simple THE guide for New Media and Digital Marketing; it is what its title says. I have read a few book about marketing, but this one outperforms all of them by a long shot.
The only “wrong” (or perhaps good) thing I see is that it doesn’t appeals to emotions as “Word of Mouth Marketing” or others. It is more like a text book, but very well summarized. So you’ll enjoy it more if you have at least very good marketing fundamentals, but if you don’t, you will still enjoy it.
I recommend this book to anyone searching information about Digital Marketing and New Media. It is simply a MUST-HAVE. You will never regret it. BUY IT now!
Review by Ingo Leung for DigiMarketing: The Essential Guide to New Media and Digital Marketing
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Kent & Wertime’s ‘DigiMarketing’ provides a great overview of the marketing landscape, which has been continously disrupted & reconfigured by innovative technologies, creativity, & business models. The authors not merely present the current trends of digital marketing along with great supporting references, but also concisely articulate the business implications of these trends & how digital marketing elements can be effectively integrated to traditional marketing initiatives. Such holistic views & insight would enable readers to unearth hidden business opportunities that can be capitalized thru digital marketing initiatives.
Review by Scott Fox – Author of Internet Riches & e-Riches 2.0 for Click Here to Order: Stories of the World’s Most Successful Internet Marketing Entrepreneurs
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This is a $12 history lesson you need.
Click Here to Order is a fascinating history of the first generation of Internet Marketers. If you are curious about the guys who invented many of the online money-making strategies popular today, Joel Comm’s new book can fill you in.
Anyone who reads my books or my E-Commerce Success Blog knows that I love a good success story. Well, this book is particularly interesting because its focus is exactly that: Individual success stories, not the big IPO companies that are so well covered by the financial press.
These are real people who really made it large online.
Reading about them can teach you many valuable lessons that you can deploy in your own business and online marketing. The examples cover a nice range from simple “why didn’t I think of that” brainstorms, or “got lucky” by buying a good domain name stories, to more techie approaches that you can compare to present day opportunities for yourself.
The style is easy-to-read and casual so it makes for a fun read, too.
Note that this is mostly a history, though. Many of the niches that were wide open 10 years ago are now more competitive. But there are lots of useful lessons in Click Here to Order on how to find opportunity online and especially how these guys grabbed opportunity and profited from it.
Especially if you are newer to online marketing, learning how these pioneers evaluated the wider opportunities available then can help you profit from the niches you may be considering today.
A wise investment for only $12.21!
Scott Fox
Author of Internet Riches: The Simple Money-Making Secrets of Online Millionaires
Review by Yaro Starak for Click Here to Order: Stories of the World’s Most Successful Internet Marketing Entrepreneurs
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I’ll be absolutely honest with you. Normally I don’t read books from start to finish in the Internet marketing niche. I scan, find the bits and then dump the book.
Not this time.
Joel has created a book that thoroughly entertained me. It could be because I’m a fanboy when it comes to the Internet marketing industry, or it could be because I’ve made my living online from the time I left university or it could be because I love stories about the personalities involved – the real people stories.
The fact is, this book tells a great story as it’s primary achievement (as it should!) but also teaches you a ton of tactics you can directly apply to your own business. Perhaps best of all though, is how inspirational it is.
I wouldn’t buy this if you are looking for a step-by-step how to for beginners, but if you want to know how the pioneers of Internet marketing made their first dollars online and get inspired that you could follow in their footsteps, this is the book to buy.
You won’t find anything else out there like it simply because it’s written by one of the very pioneers that are the focus of the book. Only a guy like Joel could get in touch with so many people from the industry and get them to reveal such tiny details about their journey to make a living online.
Great stuff!
Yaro Starak
Entrepreneurs-Journey.com
Review by Jim Freeman for Click Here to Order: Stories of the World’s Most Successful Internet Marketing Entrepreneurs
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I have been researching internet-Marketing for over a year, looking for my point-of-entry. After purchasing several books and courses (some good and some bad), I was still a bit confused and frustrated.
My IM Path is much clearer now. Joel Comm has connected the dots and inspired me to “JUMP-IN” and have fun working on the web. Plus, I’ve thought of six or seven ideas I can monitize on the net.
I highly recommend, Click Here To Order, to those of you who are looking to gain a better understanding of “Who” is successful “What” they do and “How” they developed their ideas. Then, challenge yourself to emulate the successes that leap out from the pages of this book. Jim Freeman, Las Vegas
Review by Jo Ana Starr for Click Here to Order: Stories of the World’s Most Successful Internet Marketing Entrepreneurs
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For those of us who market primarily online, it’s an ever changing world out there. Remaining informed on internet trends and changing markets venues is almost a full time job, and the news we hear about market conditions and the future of the internet marketer is not always cheery. Fortunately, Joel Comm has written a book filled with inspiring internet success stories that may very well fuel your own internet success.
The internet is the last great frontier for entrepreneurs; there are upsides and downsides to marketing in this way, and one of the major downsides is that it’s a often solitary, isolating way to work. Your work world can be as tiny as a keyboard and you, sometimes for much of the day. So what’s the draw, you might ask. Some of us market this way because first of all we can, because the internet eliminates geographic boundaries making every human with a computer and an online connection a prospective customer, and because it puts a pot of gold at the end of the rainbow within everyone’s reach. However, staying focused and motivated in this tiny work world can be challenging.
This book will help internet entrepreneurs to stay pumped by sharing the success stories of internet pioneers who have succeeded beyond their dreams, doing roughly what each of us who markets exclusively online is doing. Some obviously did it better than most, but that’s okay. The internet as a marketing medium is as fluid as the sea, changing daily and creating openings for new ways of doing things and new products.
If you market online largely or exclusively, I recommend this book. I think you’ll find that it’s like your favorite comfort food, giving you that warm fuzzy feeling after a hard day’s work…at the keyboard.
Review by Frank M. Meyers for Click Here to Order: Stories of the World’s Most Successful Internet Marketing Entrepreneurs
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Nicely written history book on internet marketing. Halbert, Vitale, Carlton, Abraham, Caples and other copywriting greats are mentioned. Nice website resource section in the back of the book.