Building a Successful Home Staging Business: Proven Strategies from the Creator of Home Staging
- ISBN13: 9780470119358
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Let Barb Schwarz—-the creator of the Home Staging concept—-show you what it takes to make it in the Home Staging industry.
In 1972, Barb Schwarz coined the term “Staging” to refer to the process of preparing a home for sale, and turned her idea into a brand new industry. Today, thanks to Schwarz’s pioneering efforts, Home Staging has become a big business with enormous profit potential.
If you are thinking about starting a Home Staging business of your own or ju
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(out of 14 reviews)
List Price: $ 24.95
Price: $ 13.50
Review by Seeker of Knowledge for Building a Successful Home Staging Business: Proven Strategies from the Creator of Home Staging
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Although there are some good tips that the average person may not consider, I found this book to be more of a membership drive for the author’s “professional designation”. We are told over and over again that the home staging concept was the author’s original idea, almost every page she reminds us of this. She even goes so far as to claim the invention of the professional portfolio by renaming it a “career book”. She also lays claim to the invention of several phrases she uses, commonly used phrases like “let me tell you how I work”. It’s too bad that she did not spend as much time focusing on her readers than she did on tooting her own horn. It also makes one wonder how valid any “designation” is when all it takes is a 3 day course and the author’s blessing to earn her coveted “ASP” designation. Who regulates this field? If there is no regulatory body, it’s just tacking some initials after one’s name to sound important. For those unfortunate enough to buy into it, they get a worthless designation, but I’m sure the author is profiting well!
Review by L. Roper for Building a Successful Home Staging Business: Proven Strategies from the Creator of Home Staging
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I waited with excitement for this book. Unfortunately I am so disappointed, the book is so self-promoting. I skipped much of the content searching for something, rich, creative and new – it just isn’t there.
Review by Julie Dana for Building a Successful Home Staging Business: Proven Strategies from the Creator of Home Staging
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I want to start the review by disclosing that I am an Accredited Staging Professional trained by Barb Schwarz’s company Staged Homes.
I can sum up the book by dividing it into three parts.
The book is about 1/3 self promotion about Barb Schwarz and taking her classes. Even though I have taken her class, I know other excellent home stagers that have taken other classes or some that have not taken training classes at all.
About 1/3 of the book is about starting a business. This is a critical part of success. I think other more indepth books on starting a business and marketing it would give you more detailed information.
The other 1/3 is helpful home staging industry specific tips. Most of them are common sense. If you do not know you need to form relationships with real estate agents – this is not a business for you. I think the sample documents in the back of the book are helpful for a new home stager.
So, Yes parts of this book are helpful but it is not the only resource you need.
Review by Always Learning More for Building a Successful Home Staging Business: Proven Strategies from the Creator of Home Staging
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Book only has 8 poorly reproduced photos showing lack of design training. Author claims the business is not a design business, but a real estate business. That’s what you say when you don’t know much about design. Text is printed in light grey making it really hard to read. Filled with redundant and excessive claims to fame that are unsubstantiated and highly exaggerated. Constant use of misleading terminology leading to a shallow designation with no accountability for talent. Author’s clear intent is propaganda for her high priced seminars. Would not recommend this book.
Review by A. Varela for Building a Successful Home Staging Business: Proven Strategies from the Creator of Home Staging
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Very disappointing. After 3 or so chapters of nothing but the author talking about herself and the promotion of her “staging certification”, I have had enough. I counldn’t take it anymore and did not read the rest of this book.