Applied Ecommerce: Analysis and Engineering for Ecommerce Systems
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(out of 4 reviews)
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Pro PayPal E-Commerce (Expert’s Voice)
Pro PayPal E-Commerce contains the most comprehensive collection of information on the latest PayPal technologies available. It takes the approach of PayPal as a digital money platform, and shows how its a dynamic service that offers far more than just payment processing. With its breadth of technologies and APIs, the PayPal platform is a basis for development and innovation for an unlimited number of possibilities. It offers a wide range of payment technologies, but its not always easy to d
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(out of 11 reviews)
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Review by for Applied Ecommerce: Analysis and Engineering for Ecommerce Systems
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It seems that author just band-aided chapters from different books – didn’t even care about gluing them elegantly. Algorithms that are not even required are mentioned (similar to an educational research magazine) while none of the practices are touched. I found that the “ECommerce for Dummies” from Hungry Minds presented more in-depth and practical knowledge. Even passed brainbench test using that book compared to the one I am reviewing
Review by for Applied Ecommerce: Analysis and Engineering for Ecommerce Systems
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I picked up this book on a recent business trip to new york, and read it during the long flight home. I felt by the time i got off the plane that all the niggling questions i’d had about putting my business online (and especially integrating some really quite antiquated bits of our inventory system) had all been answered. i have referred to this book constantly while working out our new system. many thanks for a remarkably clear and relevant guide. this was money very well spent!
Review by for Applied Ecommerce: Analysis and Engineering for Ecommerce Systems
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I wish I had had this book three years ago! It is extremely hand-on and covers everything from user analysis to the installation and testing of complex transactions. The section on designing interfaces to legacy systems and databases is invaluable. The book also reveals best ways to extract information from users, marketers, and consumers. This is perfect for anyone involved in the planning, development, and maintenance of an ecommerce system.
Review by for Applied Ecommerce: Analysis and Engineering for Ecommerce Systems
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Setting up and maintaining an ecommerce system is a complicated process. Finally, here is a book that provides a step-by-step, how-to approach to on how to do just that. Before you start any ecommerce project, read this book.
Review by Phillip Glau for Pro PayPal E-Commerce (Expert’s Voice)
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The book did a good job of covering everything EXCEPT the Paypal API. It had a smattering of samples in PHP, Java, C#, VB, and Perl up until that point.
Once the PayPal API is discussed, there are only a couple of samples and everything in Java despite the growing (and perhaps exceeding) popularity of PHP for website development. While not entirely the author’s fault given the poor shape of PayPal PHP SDK, it was disappointing that so little time and explaination was given on how to use Paypal’s API. If you’re looking for help integrating PHP with the Paypal API for Website Payments Pro or Express Payment, you’re out of luck. This book won’t help.
This is unfortunate since the Paypal API is the most complex part of integration and perhaps the reason you would buy a book like this since many of the other integrations such as IPN are fairly easy by comparison.
The book does do a good job of working you through IPN integration, so if that’s what you need, then this book will help.
Having had to now try and learn the PayPal API on my own, it does seem like it’s fundamentally ‘over-complex’ and Paypals SDKs do little to hide the complexity. Perhaps the Java SDK is in better shape, but the PHP one is a bear to get configured and working correctly
Review by Trevor Baca for Pro PayPal E-Commerce (Expert’s Voice)
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For all of PayPal’s enormous growth in recent months, you would think that good documentation for developers would be plentiful. But this has not, in fact, been the case. Precisely because PayPal offers such a large number of different solutions for payments, reporting and fraud prevention, developers and online merchants have not always been able to easily select optimal solutions for their needs.
That should now be a thing of the past with the publication of Williams’s “Pro PayPal E-Commerce”. The book covers all PayPal payments options currently available, starting with the PayPal account and moving through basic and encrypted website payments, postpayment processsing, and the PayPal API. Instant Payment Notification (IPN) and Payment Data Transfer (PDT) are covered in detail. Payflow Pro and Payflow Link, formerly of the VeriSign family of payment services (acquired by PayPal in 2005), form the basis of chapter seven.
The book focuses on developers throughout with, for example, code samples covering both SOAP and Name-Value Pair (NVP) access to the PayPal API. The nine chapters organize by solution type, concluding with transaction variables, payment variables, currency variables and error codes in the appendix.
“Pro PayPal E-Commerce” provides the best explanation of all PayPal services currently available. And because PayPal integration has always been more about picking the right solution for your buyers and your business than about numbers of lines of code, Williams’s book comes at the perfect time for a large and growing community of online merchants and developers. The experience of our engineers here at Jaduka lead me recommend the book strongly.
Trevor Baca
VP Software Engineering at Jaduka
Review by Jason Reckers for Pro PayPal E-Commerce (Expert’s Voice)
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It’s refreshing to see a book from the source. Damon has taken the collective knowledge of his day-to-day role and delivered a book that answers all of your questions about building a professional e-commerce solution with PayPal.
The book starts with an overview of the PayPal Payment options and helps the reader narrow down which solution is right for them. Then, each solution is clearly defined with code examples and screen captures to help guide you through the process.
Having worked with hundreds of small businesses, I can see how this book would be highly effective in the hands of small business owners. They will not only be able to determine which solution is right for them, but will also learn what is involved in building that solution and better understand what their future upgrade path may look like.
Everything you want to know about building an e-commerce solution with PayPal is in this book and I highly recommend it to developers as well as small business owners, corporate executives, and department managers who are looking for an overall understanding of the PayPal transaction processing solutions. The bottom line with books like this is effectiveness; and in Pro PayPal E-Commerce Damon has done an excellent job of clearly illustrating the management and development paths required to build and deploy practical and cost effective e-commerce projects.
Review by RK for Pro PayPal E-Commerce (Expert’s Voice)
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Pro PayPal E-commerce is certainly a valuable and organized resource for developers as well as do-it-yourself merchants using or planning to use PayPal. It covers in detail all the PayPal solutions being offered since the earlier years to the latest NVP API.
It has something for everyone, from a complete beginner to an advanced developer. Rather than having to sort through quite a few manuals, you can simply use this book as a blackbook of PayPal solutions. This book is full of practical suggestions and code samples. Even after you go through the book once, you will certainly hang on to this great reference. The code
examples are good and you will find clear explanation of what a particular solution achieves and how to use it to suit your requirements.
Damon has effectively used his experience at PayPal to share his insights about how to choose and implement the best PayPal solution for your business. As someone who is about to take PayPal certification exam, I have to say that this book is really a life-saver.
Review by Chuck Brooks for Pro PayPal E-Commerce (Expert’s Voice)
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All of the information that this book covers is available directly from PayPal at no charge, but then rendering it useful would be a major task indeed. Mr Williams has done that major task, and more, and made it accessible and useable by those who want to integrate PayPal’s capabilities into their own eCommerce offerings, without having to build, support and (no small feat) pay for the development of the required infrastructure. PayPal may well be the National Cash Register for the 21st century, and while this book lacks the dazzle of a John Patterson, its relatively prosaic ways cover what has to be covered in detail and with commendable clarity. The first of the nine chapters is certainly required reading, but the remaining chapters can be studied on their own, allowing a software developer to focus on the implementation that immediately meets that business’ specific requirements. This is a reference book for anyone who wants to use PayPal programmatically, with well presented and documented examples and descriptions, written for software developers by a software developer.
I also recommend Professional Web APIs with PHP: eBay, Google, Paypal, Amazon, FedEx plus Web Feeds as a companion reference book, with an excellent and very readable overview of the PayPal system.