Product Description
For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company’s foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising, and emerging techniques are outlined. Guidance in the areas of creating the right interface, design and brand integrity, online copy and quality content, persuasive navigation and functionality is also given and methods for campaign testing, measuring metrics, and analysis are covered.
This book was largely uninformative, too broad in scope to be useful, and every chapter it felt like it was a pitch for some web companies’s Wares, including the other authors Book. Do not waste your time on it.
Rating: 2 / 5
Some of this book is common sense and some of it seems to suggest to find another expert company to do the tough stuff. I thought it was an easy read and I feel like i gained some knowledge.
Rating: 3 / 5
Gives a great overview of different strategies to use that are quick & easy to implement.
Rating: 5 / 5